Best practices are specific, discrete ministry activities that measurably increase program scale, effectiveness, and/or efficiency, and can be replicated by other National Ministries. Best practices should be supported by evidence (data).
Digital presence is our shop window through which the world gets to know us. Developing a digital presence has the potential to grow your ministry. Having new media to tell the story of your ministry and those you serve could lead to increased profile, volunteer applications, donations, and growing your network. A digital presence means that you can regularly update your content and keep your message fresh.
Establish the end goal of each web page and each social media post. What do you want to accomplish? What do you want the end-user to do?
1. Human Resources
The Apostle Paul effectively used a best practice of mass communication in his day – letters that circulated among the churches of a geographic area – to reach his intended audiences. He also followed basic PR principles and acted as writer, liaison and strategist. Some have even called St. Paul a master PR man for the Gospel.
Is your ministry using all of the digital media tools available in our day?
This issue provides your ministry – no matter how large or small — steps to take to develop your digital presence. Think of what St. Paul might have done with these tools and then do it in that same spirit.